Urban Decay is all about beauty with an edge™—boundary-breaking cosmetics created by makeup junkies, for makeup junkies. From their insane shade range to their award-winning products and killer packaging, everything Urban Decay does is feminine, dangerous and fun so it’s no surprise that Australian model, DJ, recording artist, actress, television presenter, and former MTV VJ, Ruby Rose, is the new vice for Urban Decay.

Why does she look so familiar? If you caught the hit series ‘Orange is the New Black’, Ruby Rose plays Stella Carlin.

As Urban Decay founding partner Wende Zomnir says:

The Urban Decay girl is not only the coolest in the room, but also the nicest. So when Ruby Rose hit the scene, we were immediately hooked: with her badass look, f***-it attitude and playful spirit, she nails what it means to be feminine, dangerous and fun. She rocks haute couture with sleeve tattoos and a bold lip with an edgy haircut.  And now, she’s officially joined the brand as our Most Addictive New Vice.The job description for the Most Addictive New Vice?  Just to keep on rocking our world and spreading the gospel of our self-expression, addiction to color, and “beauty with an edge”

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Urban Decay believes in supporting individuality and personal self-expression— two values I hold very dear— because everyone deserves the freedom to explore their personality and discover their true selves.”  – Ruby Rose

This new edge for Urban Decay is super exciting, I can’t wait to see what influence Ruby Rose has on the Brand.

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